Vision: We want to raise awareness of the economic forces of the modern consume world to the economic social issues in many very poor countries, partly also because of bad living standards, and strive to make sure that these same forces engage in ethical actions and support socio-health.

Mission: Build a logistic-administrative structure capable of becoming a foundation of important dimensions that can, thanks to a steady growth, continue to cover the operating costs of the center in Botswana, cover its expansion and eventually replicate similar centers in the rest of the world and / or help other not for profit associations that operate with similar organizational and ethical criteria.